High-impact Button Copy – How to write calls-to-action that convert
our call to action copy is just as important as the button itself. And even the smallest tweaks can have major impact on your conversion rates. In fact, one of the case studies in this video shows how changing a single word generated a lift of 38.26{f60a19ca4822ea5083709910a03c8f9e50ac3abaf19315a89f25f66a4b2e306d}. In this 6-minute session, I’ve taken my experience from 4 years of testing button copy and distilled it into a few simple principles and steps you can use to consistently write your own high-impact button copy.