When starting out with WordPress and Yoast SEO it is best to keep things simple. Here are a few tips I have learned over the years to get the most out of your online communications through WordPress.
In this video, I discuss all the things you must do at a minimum for a good solid SEO friendly blog post, including using the popular SEO tool Yoast for WordPress. You need to think about your audience. Who are you trying to attract to read your blog – what is your target audience? What are the elements that would be informative to them? What words can you inject into the article to attract your target audience? If the article is great, maybe they will share it?
At a minimum, every single post should have the following
– Descriptive title.
– 300 Word minimum for the actual post.
– Featured image (Alt tagged and title)
– At least one internal link
– At least one external link
– Relevant WordPress Tags
– At least one Category selected
Finally, take the time to get yourself organized for blogging. Set a little time aside each week when you can concentrate on your writing and commit to it over the long haul. By writing effective targetted content over a long period of time will reap you the visitor rewards you could only get by paying for advertising online, saving you money in the long term.
Yoast SEO is one of the most popular WordPress SEO plugins on the market. The FREE version is more than enough to get you started. Watch their videos and read their tutorials, it will be of a huge benefit to you and your company over the long haul. Like any technology tool, it is a relatively simple plugin to use, but only if you invest the time to learn the ins and outs of it.
Yoast SEO: https://wordpress.org/plugins/wordpress-seo/