Yoast SEO [2017] Setup & Installation, Step-by-Step – WordPress SEO Complete Walkthrough

Yoast SEO [2017] Setup & Installation, Step-by-Step – WordPress SEO Complete Walkthrough

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Yoast SEO [2017] Setup & Installation, Step-by-Step – WordPress SEO Complete Walkthrough

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In this tutorial we are going to install and configure Yoast SEO and then optimize a blog post using the optimization checklist built into the plugin.

SEO Yoast has been the go-to SEO plugin for WordPress for a long time. There is a free and a premium version. Over time some features of the free version have migrated into the premium version. Most notably, the creation of redirects.

First things first, lets install the plugin.

To install this plugin please log into your WordPress dashboard, hover over Plugins and then click on Add New.

On the next page type “Yoast SEO” into the search bar. The plugin we want should be the first one in the top left.

Click on the Install Now button and then click Activate after it’s installed.

You’ll now have an SEO menu item in the admin left hand menu in your WordPress site and you’ll also have an SEO link in the header navigation.

The number in the orange circle beside the SEO link indicates the number of SEO notifications the plugin has for you.

Click on the SEO link now to see the notifications and to find the configuration link.

Click the configuration link once you find it on the notifications page.

Now you’ll be taken through the plugin configuration.

1. Welcome Page

The first page is the Welcome page where you can sign up for their newsletter if you want. It’s optional. When you’re done here click on Next.

2. Your Environment

Next we let the plugin know what type of environment your site is in. The options are self-explanatory and they are:

– Production (this is a live site with real traffic)
– Staging (this is a copy of a live site used for testing purposes only)
– Development (this site is running locally for development purposes)

Click next when you’ve chosen the appropriate one.

3. Your Site Type

Next we choose the site type, also self-explanatory:

– Blog
– Webshop
– News Site
– Small Business Site
– Other Corporate Site
– Other Personal Site

Click next when you’ve chosen the appropriate one.

4. Company or Person

Next, we choose whether the site is for a company or an individual. When you choose you are given a name field to fill out and a you can choose a logo image.

This information is important for Google indexing.

Click next when you’ve chosen the appropriate one.

5. Social Profiles

In this step you can add URLs to all the social profiles that you or your business has. Click next when you’re done.

6. Post Visibility

This is where we choose which types of content on the site should be hidden from Google. If you want your content to rank then you’ll want to have as much content visible as a possible.

The exceptions are “Media”. I would also hide that category. And some of the custom post types on your site may also need to be hidden if they don’t add any value for your visitors.

Click next when you’re done.

7. Google Search Console

Here you authenticate your site with GSC, which you should always do so Google can tell you about any issues they find.

Click next when you’re done.

8. Title Settings

This is where you set the format of your titles.

Click next when you’re done.

9. Success!

This is the last page of the configuration. Yoast SEO tries to sell you on some services here and asks again if you want to optin for the newsletter. Both are optional.

Click Close when you are done.

Now that the Yoast SEO plugin installation and configuration is complete we can SEO optimize a post or page.

SEO Optimizing a Post

Open any post in the WordPress editor. Click on Screen Options in the top right to make sure that

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.


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